Jordi and Arnau Koalitic redefined visual storytelling with nothing but passion and an Iphone. Without a photography background, they sparked a global movement, turning Jordi Koalitic into the most followed photographer in the world. They pioneered the short-form video style that dominates today’s internet, amassing 21M followers on TikTok, 7.5M on Instagram, and 6.6M subscribers on YouTube. They’ve worked with global icons like Will Smith, J Balvin, Scarlett Johansson, and Steve Aoki. Their journey proves one thing: with great content, the sky is the limit. ​​Jordi Koalitic is our proof of concept, a living case study that shows we know how to create viral content and scale organically on social media.