Arnau, Pedro, and Jordi Koalitic are the three cofounders behind the Jordi Koalitic brand. Starting with nothing but an iPhone and raw creativity, Jordi and Arnau pushed visual content to new limits, while Pedro built the strategy that scaled it into a global phenomenon. Together, they pioneered the short form visual style that now dominates social media, turning Jordi Koalitic into the most followed photographer in the world, with 20M followers on TikTok, 7.3M on Instagram, and 6.4M subscribers on YouTube. Jordi Koalitic is our proof of concept: a living case study of how great content, paired with elite strategy, scales organically into a global brand.